While doing research for a paper I came across this Turnkey Sports Poll. I'm not surprised that Boston or NY top the list but I am surprised the Rock 'n 'Roll Marathon Series did not rank higher. If this survey is conducted at the same time next year (August, 2011) I'm sure Rock 'n 'Roll will rank much higher since they've been adding additional events and the series is becoming much more popular. It seems like more elite runners are competing in these events and the growth of their blogs, including the addition of John "The Penguin" Bingham are enhancing the Rock 'n 'Roll brand.
Having recently run a 13.1 Series race, I'm surprised they are an option. These events seem relatively small compared to the other options on this list but since they are advertised as taking place in major cities I can see why they may seem more popular and/or identifiable.
What endurance sports properties are not on this list?
Which of the following endurance sports properties has the strongest brand in the U.S.?
- Boston Marathon - 45%
- ING New York City Marathon - 30%
- Ironman Triathlon - 13%
- Rock’n’Roll Marathon Series - 7%
- Bank of America Chicago Marathon - 2%
- 13.1 Marathon Series - 0%
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