I love love love the cover of the latest Sports Illustrated!
Monday, December 27, 2010
Saturday, December 4, 2010
Rock 'N Roll Las Vegas
"Marathon expected to boost area economy"
(Las Vegas Review Journal)
Above is an article about the non-gaming impact of the Rock 'N Roll Las Vegas Marathon taking place in Las Vegas. It's estimated that the 40,000 runners participating in the race will produce a non-gaming economic impact of $18.6 million! What's great about this event is its impact on local business and events throughout the rest of the year. The owner of the Las Vegas Running Co. is quoted in the article and talks about how this not only helps his running company but also the events that he puts on throughout the year. Not to mention that this is getting people more interested in running and doing something good for themselves while in Vegas rather than destroying their liver! Tylenol sales may remain strong race weekend but it will be to alleviate the soreness from the 13.1 or 26.2 miles, not that awful hangover.
I am surprised that this article doesn't mention the race headliner - Bret Michaels!
It's great to see the effects marathons have on local communities and economies, especially in Las Vegas which took a big hit during the recession.
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