Sunday, July 11, 2010
Athleticode
Most all runners and triathletes have suffered from at least one training related injury, if not more! Runners and triathletes are susceptible to overuse injuries that can often completely derail training or force one to lower their race day expectations and goals. I know from experience how aggravating an injury can be! You want to run, you think you can run, you tray and run but your body just won't let it happen. Or, if you're smart, you take the doc's advice and stay away from any and every sort of activity that could possible aggravate the injury or prevent you from getting back out on the road ASAP.
This morning I read about this great new genetic testing company founded by a former NFL linebacker, Jim Kovach. He played with the 49ers for two season, during the mid 1980's when they were at their peak with Joe Montana, Roger Craig, Ronnie Lott and Jerry Rice. The company, Athleticode (http://www.athleticode.com/), conducts genetic testing and utilizes bioinformatics to help athletes perform better and educate them about how their genetic make-up and traits can be related to their training and athletic performance. This is a new company offering this unique genetic testing to the everyday athlete for $350. While it may seem expensive, think about it? When you think your shoes are causing your injuries you may go out and but 2-3 pairs of $80-$120 shoes yet continue to experience the same pain or injuries. How many doctor's or physical therapy appointments do you shell out big bucks for to hear someone tell you to stretch more, work out certain muscle groups or rest - something you could easily self-diagnose through Runner's World or any other running forum. This is an amazing concept and one that could really help those athletes who repeatedly find themselves sidelined with an injury.
Imagine getting an analysis of what your body can handle based upon this genetic testing and incorporating these results into your training plan? How awesome would it be to receive an overview of what injuries you're more likely to suffer from and also training tips on how to avoid and prevent those injuries? That's what Athleticode is all about - this could completely alter how one goes about creating their next marathon training schedule and get them to the starting line injury free.
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