Showing posts with label Rock N Roll. Show all posts
Showing posts with label Rock N Roll. Show all posts

Saturday, December 4, 2010

Rock 'N Roll Las Vegas



"Marathon expected to boost area economy"
(Las Vegas Review Journal)

Above is an article about the non-gaming impact of the Rock 'N Roll Las Vegas Marathon taking place in Las Vegas. It's estimated that the 40,000 runners participating in the race will produce a non-gaming economic impact of $18.6 million! What's great about this event is its impact on local business and events throughout the rest of the year. The owner of the Las Vegas Running Co. is quoted in the article and talks about how this not only helps his running company but also the events that he puts on throughout the year. Not to mention that this is getting people more interested in running and doing something good for themselves while in Vegas rather than destroying their liver! Tylenol sales may remain strong race weekend but it will be to alleviate the soreness from the 13.1 or 26.2 miles, not that awful hangover.

I am surprised that this article doesn't mention the race headliner - Bret Michaels!

It's great to see the effects marathons have on local communities and economies, especially in Las Vegas which took a big hit during the recession.

Monday, August 30, 2010

Turnkey Sports Poll - Which endurance sport property has the strongest brand?

While doing research for a paper I came across this Turnkey Sports Poll. I'm not surprised that Boston or NY top the list but I am surprised the Rock 'n 'Roll Marathon Series did not rank higher. If this survey is conducted at the same time next year (August, 2011) I'm sure Rock 'n 'Roll will rank much higher since they've been adding additional events and the series is becoming much more popular. It seems like more elite runners are competing in these events and the growth of their blogs, including the addition of John "The Penguin" Bingham are enhancing the Rock 'n 'Roll brand.

Having recently run a 13.1 Series race, I'm surprised they are an option. These events seem relatively small compared to the other options on this list but since they are advertised as taking place in major cities I can see why they may seem more popular and/or identifiable.

What endurance sports properties are not on this list?

Which of the following endurance sports properties has the strongest brand in the U.S.?

  • Boston Marathon - 45%
  • ING New York City Marathon - 30%
  • Ironman Triathlon - 13%
  • Rock’n’Roll Marathon Series - 7%
  • Bank of America Chicago Marathon - 2%
  • 13.1 Marathon Series - 0%


Wednesday, August 25, 2010

Running Times Magazine: Road Races Undergo Franchising Boom

Running Times Magazine: Road Races Undergo Franchising Boom

I've run a number of races, from big city to small and everything in between. I love trying out different races and experiencing different events. However, there is always a bit of hesitation and anxiety at races. Will the mile markers be accurate? Will the course have proper and adequate support? Will the expo be manageable, easy to navigate and will it be easy to retrieve my race info? Does the website have enough information and is it accurate? I have run in a couple of races where I felt under prepared due to the disorganization of the race producers. I recently ran a half marathon organized by a reputable company that has a series of events and was completely let down. There was no race day bib pick-up which is totally fine but I had to take a $20 ($40 round trip) cab ride out to this tiny suburb to retrieve my race packet from a small running store. I stayed at the host hotel and none of the staff new about the race. I printed multiple maps where the start line was supposed to be and no one could tell me where it was since it was described as being near a major street with no cross streets or landmarks. It was a point to point course with poor transportation. The post race party was not as advertised and there was zero food or drink besides the recovery food in the tent immediately after I crossed the finish line. As a result of my awful experience with that race production company, I will not run in another one of their events and will even go so far as to deter people from their races due to the frustration and disorganization.

The Rock 'N Roll events are just the opposite. They are extremely organized and make the pre and post-race details worry free. There is enough to worry about just crossing the finish line. It is up to the runner to be prepared and take care of the pre-race details such as packet pick-up, knowing what's on course, etc. but in order to be prepared, runners need to be able to depend on the race organizers and that is what is so great about RNR events. You know what you're getting when you sign up and you can arrive at the starting line knowing you have everything you need to run a good race. I ran the New Orleans Marathon the year before RNR bought it out and it was a great experience but it also lacked some support such as mile markers and clocks on the course. As identified in this article, the New Orleans Track Club couldn't keep up with the growth of the race. Having Competitor Group come in has been a boost to the local community as it increased tourism and helped provide a better race experience for the runners which benefits everyone involved. I love the Rock 'N Roll events and think they do an amazing job putting on great races that attract large crowds of inspiring people.

I love small, locally organized races, and races with unique characteristics but Competitor Group is not taking away those individual traits, they're integrating them into a better event. I will continue to run my local 10k and races on my bucket list but when I'm shooting for a PR or a big race I'll turn to a race producer that's established itself as one of the best and most organized in the industry. Not to mention, one that will keep me entertained while I'm fighting those mental demons at mile 19!